10 Ways to Monetize Mobile Apps

Posted January 20th, 2012 in portfolio by admin

I presented last night at the Utah Mobile Developers group on 10 Ways to Monetize Mobile Apps. In short, here are the 10 ways I talked about:

  1. Paid
  2. Advertising
  3. In-App Purchases
  4. Webapp Subscriptions
  5. Subscriptions
  6. Sponsorships/Promotions
  7. Lead Gen
  8. Affiliate Sales
  9. Analytics
  10. Don’t

Each way has different business and marketing implications. They can also all be mixed-and-matched for interesting combinations. I think the future is with in-app purchases and the “freemium” model.

Here are the slides for your enjoyment.

Web Apps I Use

Posted November 30th, 2011 in portfolio by admin

I’ve written about tools that I use as an iOS developer, but I didn’t list any webapps – just software on my computer. While trying to keep the debate of whether webapps are software or not, here are a few webapps I use. In order to make the list, the webapp had to be used for a “business” purpose. So that left out my favorite airplane site, Airliners.net, but it does include Google Reader, which I think bridges the gap between busines and pleasure. Oh, and let’s not forget Facebook, which can be a time-suck, but also houses the fan pages of some of my apps.

In no particular order:

Workflowy – my master To-Do list.
Trello – I use trello to collaborate on a project I have with another partner.
Gmail – I live inside my inbox.
Google Reader – I’m a TechCrunch junkie.
Facebook – useful for Fan pages of apps.
Google Analytics
App Annie – I like the morning emails they send with the previous day’s app sales.
iTunesconnect – this is where I manage all my apps and check when I’ll get paid next by Apple ;)
Elance – I use contractors to do some things that I don’t have expertise in.
Google Calendar – A great way to keep my calendar in sync between my laptop and phone.
Google Apps – I use their free email hosting for my domains. I forward all of my emails into my gmail account. So I never technically go to the Google Apps page.
MailChimp – Useful to send out newsletters to my email lists.
Stackoverflow – has the answer to all of life’s questions, almost.

I hope you’ve enjoyed these posts from me. I’d like to hear from you about any useful webapps you use. Find my on Twitter, @dnstevenson

A Little About Me

Posted November 15th, 2011 in portfolio by admin

Last week I tweeted out that I hit the 18 month mark from the day I left corporate America and struck out on my own as an iOS developer. A Twitter follower, @trevmckendrick thought it’d be a good time to interview me about my road to going indie. It was a good opportunity to reflect back, not only on the last 18 months, but on the last 6 years that I’ve had serious entrepreneurial ambitions. Thanks Trevor!

Intro to FMDB

Posted November 9th, 2011 in portfolio by admin

On November 1, I presented at the Salt Lake Cocoaheads on FMDB. FMDB is an Objective-C wrapper around the SQLite APIs for iOS and Mac. Below is my presentation. Sample code, which is an entire fully-functioning app, can be found on Github at https://github.com/dnstevenson/US-Landmarks